A domestic market leader, rebuilt for five markets.
Challenge
IGS dominated at home but had limited presence abroad. Going global meant building brand reach and community conversion across markets as different as the UK, the US, Brazil, Mexico, and Taiwan — each with its own platforms, languages, and norms.
Approach
An organic-first, IM-first operation — proof that the private-messaging sphere can carry a global brand.
WORKFLOW // IM-FIRST × AI
-
Multi-platform matrix
A coordinated content operation across five platforms, each tuned to its market's native behavior.
-
AI-powered content engine
AI-assisted production sustained 45+ content pieces per month without sacrificing local authenticity.
-
IM-first operations
The growth engine was built primarily on instant-messaging platforms — official accounts, community groups, and personalized push across regions.
Results
Global brand growth with cross-platform conversion — all organic-first.
320%
Reach growth
5
Platforms operated
45+
Content pieces per month
5
Markets covered
† IGS multi-market program
